Most audits run automated scans and deliver generic reports. We embed a specialist team for 4-6 weeks to understand your specific business context.

Key differences:

• Human expertise vs. automation: 200+ hours of specialist analysis, not tool-generated reports

• Custom vs. template: Recommendations specific to your business model, competitive position, and strategic goals

• Implementation-ready: Detailed roadmap with effort estimates, resource requirements, and expected outcomes, not just a list of issues

• Integration focus: We identify where your SEO, UX, and development efforts conflict, which automated tools miss entirely

Most clients come to us after previous audits left them with 100-page reports they couldn't act on. We give you clarity and a path forward.

Custom as every website has different challenges and needs.

Typically it ranges from $15,000 to $50,000 depending on:

• Website complexity (number of pages, technical architecture, integrations)

• Business size and stakeholder landscape

• Scope of analysis required (single domain vs. multiple properties)

• Depth of competitive analysis needed

• Level of documentation required

We provide a custom quote after a discovery call where we understand your specific situation. The investment is typically 5-15% of your website's total value.

Example: A company with a $500K website investment might invest $25K-75K in a comprehensive audit that prevents costly mistakes and identifies high-impact opportunities.

Typical timeline is 4-6 weeks from kickoff to final presentation:

Week 1: Discovery, stakeholder interviews, analytics setup Weeks 2-3: Deep analysis by specialist team Week 3-4: Integration analysis and prioritization Week 4-5: Roadmap development Week 5-6: Documentation and executive presentation

Timeline can be compressed to 3 weeks for urgent situations or extended to 8 weeks for particularly complex websites (e.g., large e-commerce platforms, multi-brand portfolios, enterprise marketplaces).

We work around your team's availability and major business events.

You get a coordinated specialist team led by Remon Geyser:

Lead Strategist: Remon Geyser: 15 years marketing experience, 250+ marketing effectiveness studies, Fortune 500 clients (Coca-Cola, Nestlé, Unilever, GSK, ABInBev, General Motors), former Millward Brown Research Executive, co-founder of platform acquired by Mailchimp

Specialist Team:

• UX Researcher (user behavior, conversion optimization)

• Technical Auditor (performance, infrastructure, technical SEO)

• SEO Specialist (organic visibility, competitive analysis)

• Content Strategist (messaging, copy effectiveness)

• Others, depending on website need

Each specialist has 10+ years in their domain. We don't outsource to junior consultants. You work directly with senior experts.

Required access:

• Google Analytics (read-only or Viewer level)

• Google Search Console (user access)

• Website CMS/platform (read-only if possible)

• Any other analytics tools you use (Hotjar, Mixpanel, etc.)

Time commitment from your team:

• Week 1: 4-6 hours for stakeholder interviews (leadership, marketing, product, tech)

• Ongoing: 1-2 hours per week for questions and clarifications

• Week 5-6: 2 hours for executive presentation and Q&A

Optional but helpful:

• Access to previous audits or studies

• Competitive intelligence you've gathered

• Any known technical constraints

• Strategic plans or business goals documents

We work to minimize disruption. Most analysis happens independently without requiring your team's time.

The enterprise audit is diagnostic and strategic: we tell you exactly what to fix and how, but your team (or your existing partners) handles implementation. We can however fix all on our end, at an additional cost based on scope.

What we provide:

• Detailed implementation roadmap

• Technical specifications for development work

• Content strategy and messaging guidelines

• Prioritized action plan with sequences

• Success metrics and measurement framework

What happens after: Most clients hand the roadmap to their internal teams or existing agencies. Some engage us for:

• Implementation oversight (monthly consulting to ensure execution matches strategy)

• Specialist team augmentation (our experts work alongside your teams on critical initiatives)

• Quarterly performance reviews (measuring results and adjusting course)

These are separate engagements, quoted based on scope. The audit stands alone and has full value even if we never work together again.

We sign NDA's before any discovery call where sensitive information might be discussed. All team members are bound by confidentiality agreements.

Our standard approach:

• Secure data handling protocols

• No sharing of client information without explicit permission

• No case studies or portfolio mentions without written approval

• All access is read-only; we never make changes to live systems

• Documentation delivered in secure formats of your choosing

We've worked with publicly traded companies, startups in stealth mode, and companies in regulated industries. Confidentiality is table stakes.

Good clients challenge our recommendations. That means you're engaged and thinking critically.

Our approach:

• Every recommendation is backed by data and research

• We show our work: methodology, evidence, reasoning

• We welcome pushback and discussion

• If we're wrong, we'll revise our analysis

What we won't do:

• Tell you what you want to hear instead of what the data shows

• Soften findings to avoid difficult conversations

• Recommend initiatives just because they're trendy

You're paying for honest analysis. If your team has context or constraints we missed, we'll adjust recommendations accordingly. But we won't compromise on truth.

Honest answer: I can't share full enterprise website audit examples for two reasons.

First, confidentiality. The two enterprise audits I've completed are under strict NDAs. These clients paid significant fees partly for discretion.

Second, I'm building my website audit portfolio. The methodology is proven. I've conducted 250+ marketing effectiveness studies over 15 years for Fortune 500 clients. But applying this specifically to comprehensive website audits at enterprise scale is newer for me (launched 2024).

What I can show you

During discovery call:

• My research methodology and frameworks (proven across 250+ studies)

• Track record with Fortune 500 clients: Unilever, PepsiCo, ABInBev, GM

• Sample deliverable structures (sanitized, no client data)

• References from marketing effectiveness work

• Academic credentials: PhD-level research methodology, former Research Executive at Millward Brown (now Kantar)

Why this actually benefits you:

You're getting Fortune 500-caliber methodology at portfolio-building rates. My enterprise audit pricing reflects that I'm building this specific service line. Once I have 10+ enterprise website audits, pricing will increase significantly.

What I won't do:

Promise I have a portfolio I don't have. You're getting honest expertise, proven methodology, and transparent pricing, not inflated credentials.

If you need someone with 50+ enterprise website audit case studies, I'm not your consultant. If you want rigorous analysis at a fair price from someone with deep research expertise, let's talk.

Highly unlikely, but always possible. In 15 years and 250+ studies, I've always found optimization opportunities, but there's a first time for everything.

If your website is truly optimized:

• We'll tell you honestly

• You'll receive a full report documenting what you're doing right

• We'll identify minor opportunities (there's always something)

• We'll benchmark you against competitors

• You'll have documentation to defend against internal pressure to "do something"

More likely scenario: We find issues but they're not worth the effort to fix. In that case, we'll tell you: "These problems exist, but given your business model and resources, you're better off investing elsewhere."

You're paying for truth, not for us to justify our fee by inventing problems.

The audit includes one 30-day follow-up session (included) to answer implementation questions as your team starts executing.

Beyond that, we offer (separately quoted):

• Monthly implementation oversight: We review progress, answer questions, course-correct

• Quarterly performance reviews: Measure results, identify new opportunities

• Specialist team augmentation: Our experts embed with your teams on specific initiatives

• Executive advisory: Ongoing strategic guidance for leadership

These are optional. Clients generally execute independently using the roadmap. Others want ongoing support. Both are valid approaches.

We're transparent about what's included and what's extra. No surprise fees.